HONU SURF
At Artifact Creative Agency, we teamed up with Honu Surf to create a brand identity that embodies the essence of coastal living. Through collaborative brainstorming and precise design execution, we captured the adventurous spirit and connection with nature that define Honu Surf. From sleek logo design to a color palette inspired by sunlit waves, every element was crafted to resonate with the brand's audience. The result? A brand identity that speaks volumes and beckons surf enthusiasts to join the Honu Surf experience.
We aligned Honu Surf's brand identity with their handcrafted products by infusing every design touchpoint with the same artisanal spirit. From the sleek flow of the logo to the sun kissed color palette, each aspect reflects the dedication and quality synonymous with Honu's surf and apparel. With a focus on authenticity and skilled craftsmanship, we created a brand that not only resonates with surf culture but also celebrates the artistry behind every handmade board and the personality of every surfers style.
THE BRAND
Crafting authenticity is a formidable task, demanding meticulous attention to detail. Even when fully immersed in the world of surfing, the risk of overlooking a crucial element looms, inviting the label of a mere pretender. How did we tackle this challenge? Through exhaustive research. Delving into the world of surfing brand history, we unearthed the essence of what made things cool from yesteryears. Moreover, with a moniker like HONU, meaning "sea turtle" in native Hawaiian, we endeavored to infuse our brand with a traditional aesthetic, paying homage to the timeless allure of Hawaiian surf style.